I was confused and slightly disgusted by the idea that a well-known clothing company would launch a multi-million dollar advertising campaign dedicated to glamourizing global warming. And that no one would bat an eye.
Looking into it, I discovered that this is supposed to be ironic, of course. (Clearly!) Diesel has actually launched the campaign in conjuction with Stop Global Warming. Org. Oh, okay, then. In that case, I guess I'm okay with it.
Oh.
Wait a second. . .
If Diesel is actually dedicated to stopping global warming, why aren't their advertisements featuring images of people suffering from the effects of Global Warming--rather than making us all crave the benefits that global warming offers including every day being distinctly like a tropical vacation, great clothing, hot bodies, and obviously, hot sex.
I don't get it.
(Yes, it feels like -27 outside. And then add the 54km/h wind gusts to that. Ugh.)
I'm global warming ready.
umm yeah that ad campaign is dumb.
ReplyDeleteim bored. come to ottawa soon.
Hot sex... in tropical places.
ReplyDeleteCold sex in Toronto.