I was confused and slightly disgusted by the idea that a well-known clothing company would launch a multi-million dollar advertising campaign dedicated to glamourizing global warming. And that no one would bat an eye.
Looking into it, I discovered that this is supposed to be ironic, of course. (Clearly!) Diesel has actually launched the campaign in conjuction with Stop Global Warming. Org. Oh, okay, then. In that case, I guess I'm okay with it.
Wait a second. . .
I'm global warming ready.